Holiday Content Plan

As the most wonderful time of the year approaches, I wanted to share some important dates with you, and ask for some help with tailoring my content to what you most want. Q4 and holiday is a massive part of my job, and though it is stressful, it is so fun 🙂

Keep scrolling for a chance to win $500 to Nordstrom!


Below are some important dates that kick off large parts of my holiday content.

November 1: Thanksgiving posts
November 13: holiday gift guides
December 1: Vlogmas
December 1: holiday posts
December 18: New Years Eve posts

I want to ensure Thanksgiving has its moment, but I also understand that quite a few of you begin holiday shopping before Thanksgiving, especially with how late it falls this year. I have decided to begin holiday gift guides before Thanksgiving (as I did last year) but to hold off on the bread and butter until December 1.

December 1 also kicks off Vlogmas round 2! If you aren’t familiar, Vlogmas is a YouTube holiday tradition that some creators partake in, posting one video a day for 24 days. I will be posting videos December 1 – 24. I did this last year, as did my friend Austen. We have some fun collaborations planned for both Vlogmas on YouTube and Instagram 🙂

Content Plans

I love holiday content, and the majority of what I have planned falls into a few categories:

  • gift guides
  • outfit ideas
  • home decor
  • holiday entertaining
  • Chicago activities

These umbrellas cover 90% of my current holiday editorial calendar. If you have any specific post suggestions, please let me know, as it may be written down but not seem to “fit” under one of these!

Daily Deals

I post daily deals on stories and on the blog most days, and I have already done 2 days worth of holiday deals. I will try to continue finding good deals on winter must-haves, clothing and accessories, etc. on top of fun holiday gifts, mugs, decor. If you have any holiday retailers you’d like me to feature in deals, I am all ears!

I am excited for holiday 2019 with you 🙂

xoxo cait

$500 Nordstrom Giveaway

Time to treat yourself to some Fall shopping at Nordstrom!
I’ve teamed up with a group of bloggers to give one lucky winner
a chance to win a $500 Nordstrom Gift Card!

To enter: complete the steps in the rafflecopter below. The more steps you complete,
the more entries you receive, and the better your chance at winning!
This giveaway runs until Tuesday, November 19th at 12am PST

Winner will be announced here. Good Luck!
*this giveaway is in no way sponsored by Nordstrom.

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hi! my name is Caitlin, and I am a Midwest twenty-something, agency owner, thrifting pro and blogger who shares outfits, wellness, good books and so much more. I am so glad you are here - welcome to my corner of the internet!

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